| 企业市场与非市场行为的竞争互动研究——基于中国房地产行业的案例 |
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| 引用本文： | 田志龙,樊帅.企业市场与非市场行为的竞争互动研究——基于中国房地产行业的案例[J].管理评论,2010(2). |
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| 作者姓名： | 田志龙 樊帅 |
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| 作者单位： | 华中科技大学管理学院;中南财经政法大学工商管理学院; |
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| 基金项目： | 国家自然科学基金项目(70472058) |
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| 摘 要： | 随着企业非市场行为在竞争中越来越显著的作用,将非市场行为分析纳入传统的竞争互动的框架中,探讨其与市场行为如何在竞争过程中互动,成为企业战略管理研究的新方向。本文采用结构内容分析法,以中国典型房地产企业为例,研究企业市场与非市场竞争行为及其互动规律。文章的结论补充了传统竞争互动理论基于市场行为的单一性,为进一步研究中国转型时期企业的竞争互动提供了理论基础和实例支持。
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| 关 键 词： | 竞争互动 非市场竞争行为 反应行为 |
A Study of Competitive Interaction of Corporate Market and Nonmarket Behaviors in China's Real Estate Industry |
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| Tian Zhilong , Fan Shuai.A Study of Competitive Interaction of Corporate Market and Nonmarket Behaviors in China's Real Estate Industry[J].Management Review,2010(2). |
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| Authors: | Tian Zhilong Fan Shuai |
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| Institution: | Tian Zhilong1 , Fan Shuai2(1.School of Management,Huazhong University of Science , Technology,Wuhan 430074,2.School of Business Administration,Zhongnan University of Economics , Law,Wuhan 430074) |
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| Abstract: | In this paper,we integrate the corporate market and nonmarket behaviors(such as social,legal and political activities) into the research of competitive interaction.Structured content analysisis used in analyzing the longitudinal data of five real estate enterprises from an industrial journal during the past seven years.The findings include:(1) Competitive interactions with market and nonmarket contents involve the expanded competitive scope,behaviours and relationships;(2) New explanations beyond previous l... |
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| Keywords: | competitive interaction corporate nonmarket behaviors responses |
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