| 从消费者角度看特色农产品电子商务发展 |
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| 引用本文： | 杨燕,王伟.从消费者角度看特色农产品电子商务发展[J].山西农业大学学报(社会科学版),2011,10(1):68-71. |
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| 作者姓名： | 杨燕 王伟 |
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| 作者单位： | 1. 山西农业大学,经济贸易学院,山西,太谷,030801
2. 山西农业大学,生命科学学院,山西,太谷,030801 |
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| 摘 要： | 山西由于独特的自然地理条件,成为我国特色农产品大省,省外消费者对山西特色农产品需求巨大。但在山西境内,特色农产品并未给山西带来经济效益。如何摆脱山西特色农产品的困境,加快山西经济发展,解决之道就是将山西特色农产品引入电子商务,从消费者角度看特色农产品电子商务的发展。特色农产品电子商务的发展及普及将会带给农户更多的收益,也会使消费者生活更加便利。
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| 关 键 词： | 消费者 特色农产品 电子商务 |
Development of Distinctive Agricultural Products E-commerce from View of Consumers |
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| YANG Yan,WANG Wei.Development of Distinctive Agricultural Products E-commerce from View of Consumers[J].Journal of Shanxi Agricultural University:Social Science Edition,2011,10(1):68-71. |
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| Authors: | YANG Yan WANG Wei |
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| Institution: | 1.College of Economics and Trade,Shanxi Agricultural University,Taigu Shanxi 030801,China;2.College of Life Science,Shanxi Agricultural University,Taigu Shanxi 030801,China) |
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| Abstract: | This paper is about development of distinctive agricultural products e-commerce from view of consumer.Distinctive agricultural products e-commerce development and popularization will bring farmers more income,and consumers＇ life will change to be more convenient.While the distinctive agricultural products e-commerce in Shanxi has slow development which results from many factors.Therefore,only by breaking the bottlenecks,will distinctive agricultural products e-commerce be developed rapidly. |
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| Keywords: | Consumers Distinctive agricultural products E-commercee |
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