Individual adoption of convergent mobile phone in Italy |
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| Authors: | Stefano Basaglia Leonardo Caporarello Massimo Magni Ferdinando Pennarola |
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| Affiliation: | (1) Department of Management, Institute of Organization and Information Systems, Bocconi University, Via Rontgen, 1, 20136 Milan, Italy;(2) Department of Business Administration, Faculty of Economics and Business Administration, University of Bergamo, Via dei Caniana 2, 24127 Bergamo, Italy |
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| Abstract: | ![]()
The present study integrates the technology acceptance and convergence streams of research to develop and test a model of individual adoption of convergent mobile technologies. Adopting structural equation modelling, we hypothesize that relative advantage, effort expectancy, social influence and facilitating conditions affect directly individual attitude and, indirectly the intention to use convergent mobile technologies. The model explains a highly significant 53.2% of the variance for individual attitude, while individual attitude accounts for 33.9% of the variance in behavioral intention. Authors are listed alphabetically. |
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| Keywords: | Convergence Adoption Mobile technologies Attitude Intention to use L20 |
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