大众传媒对大学体育教育的影响分析

大众传媒是广泛被大众接受的新闻传播媒介,其发展开拓了人类信息化交流的时代。近年来,大众传媒以其"易沟通、传播快"的特点逐渐渗透到高校体育教育领域中去,担当着传播体育科学、弘扬体育精神、报道最新体育赛事、教授先进的体育形式及方法、帮助规范体育行为等角色。毋庸置疑,当代体育信息和新闻已经成为高校体育教育的"助教"和"倡导者"。高校体育教育无论是在内容上还是在形式上都需要趋于成熟化,大学体育教育具有很强的实践性和参与性,在教授体育技能的同时,在思想上向大学生灌注优秀的体育品质和体育竞技精神是十分必要的,而大众传媒使体育报道、体育赛事、体育信息等高效传播成为了最佳工具。

The Influence of Mass Media on University Sports Education

The mass media is widely accepted as news broadcasting media, and its development opens the era of human commu- nication. In recent years, because of its characteristics like ＂easy to communicate and spreading fast＂, the mass media gradually permeates into the college physical education fields, and plays the role of spreading sports science, promoting sports spirit, broadcasting the newest sports events, teaching advanced sports forms and methods, and helping to regulate sports behavior. It is no doubt that the contemporary sports information and news have already become the sports education＇s ＂assistant＂ and ＂advo- cates＂. College physical education tends to be mature both in content and form and the university sports education has very strongpracticality and participation. When teaching sports skills, it is important to fill students＇ minds with outstanding sports quality and sports competitive spirit. The mass media become the best tools transmitting sports report, sports events, and sports information.