突发公共事件管理中媒体的角色地位

媒体信息是一种公共资源,理应在突发公共事件出现时起到信息传播、沟通和反馈的作用,最大限度地为增进公共福利而发挥最大效益。在突发公共事件管理中,媒体不仅可以及时监视可能导致突发公共事件发生的各种潜在因素,而且在突发公共事件发生过程中作为政府和公众的代言人,完全可以沟通信息、疏导情绪,发挥积极引导的作用。因此,突发公共事件管理的实质是信息传播的管理;突发公共事件管理需要正确的舆论导向;突发公共事件管理离不开广泛的社会沟通。

Media's role status in public emergency administration

The media information is a kind of public resources,and it should have effects on the exchange,the feedback and the explanation of the information when the public emergency happens.And it shoud produce the best possible results for enhancing the public welfare to the greatest extent.In public emergency administration,the media not only can supervise all kinds of latency which may lead to its occurrence,but also can display positive guiding function as the spokesmen of the government and the public when the public emergency happens by exchanging the information,unblocking the mood,etc..Therefore,the essence of the public emergency administration is the management of information dissemination.Public emergency administration needs correct guidance of public opinion.Public administration can not exist without widespread social communication.