| 论中国古代服饰广告的传播特色 |
| |
| 引用本文： | 苏士梅. 论中国古代服饰广告的传播特色[J]. 河南大学学报(社会科学版), 2007, 47(3): 139-146 |
| |
| 作者姓名： | 苏士梅 |
| |
| 作者单位： | 河南大学,新闻与传播学院,河南,开封,475001 |
| |
| 摘 要： | 中国古代的服饰具有广告的属性和特征,它是古代广告媒介的重要形态之一.中国古代服饰广告历史悠久,并经过了一个漫长的发展和演进过程.中国古代服饰广告丰富多彩,色彩、款式、图案、纹饰等构成服饰广告的主要元素.中国古代服饰广告文化是中国民俗文化的重要组成部分,有着重要的文化意义和社会意义.
|
| 关 键 词： | 中国古代 服饰广告 广告文化 民俗文化 |
| 文章编号： | 1000-5242(2007)03-0139-08 |
| 修稿时间： | 2006-11-10 |
On the Propagation Features of Chinese Ancient Clothing Advertisements |
| |
| SU Shi-mei. On the Propagation Features of Chinese Ancient Clothing Advertisements[J]. Journal of Henan University(Social Science), 2007, 47(3): 139-146 |
| |
| Authors: | SU Shi-mei |
| |
| Abstract: | Chinese Ancient clothing possesses the properties and features of advertisement.It is one of the most important forms of ancient advertisement media.Chinese ancient clothing advertisements,which have a long history,have experienced a long process of development and evolvement.Chinese ancient clothing advertisements are rich and colorful: color,style,picture,decoration and so on are all the main features that constitute the clothing advertisement.Chinese ancient clothing advertisement culture is an important part of Chinese folk custom culture,which has significant cultural and social meaning. |
| |
| Keywords: | chinese ancient times clothing advertisements advertisement culture folk custom culture |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
