| 特色旅游目的地品牌形象研究现状及发展趋势 |
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| 引用本文： | 张红梅,赵树平,徐健.特色旅游目的地品牌形象研究现状及发展趋势[J].北方民族大学学报(哲学社会科学版),2020(3):62-70. |
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| 作者姓名： | 张红梅 赵树平 徐健 |
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| 作者单位： | 北方民族大学管理学院;合肥工业大学管理学院 |
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| 基金项目： | 宁夏哲学社科规划项目“宁夏全域旅游目的地满意度测评体系构建研究”(16NXBGL09)。 |
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| 摘 要： | 特色旅游目的地品牌形象的构建在全域旅游和目的地品牌化进程中发挥着重要作用。目前,国内外关于特色旅游目的地品牌形象的研究相对匮乏,从特色旅游目的地的概念、类型和旅游目的地品牌形象的概念、影响因素及评价等方面进行梳理总结,可为特色旅游目的地品牌形象后续研究奠定理论基础。
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| 关 键 词： | 特色旅游目的地 品牌形象 研究现状 发展趋势 |
Research Status and Development Trend of Brand Image of Special Tourist Destinations |
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| ZHANG Hong-mei,ZHAO Shu-ping,XU Jian.Research Status and Development Trend of Brand Image of Special Tourist Destinations[J].Journal of the Second Northwest University for Nationalities,2020(3):62-70. |
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| Authors: | ZHANG Hong-mei ZHAO Shu-ping XU Jian |
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| Institution: | (School of Management,North Minzu University,Yinchuan 750021,China;School of Management,Hefei University of Technology,Hefei 230009,China) |
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| Abstract: | The construction of a distinctive tourism destination brand image plays an important role in the global tourism and destination branding process.At present,there is a relatively lack of research on the brand image of special tourist destinations at home and abroad.Literature research on the concept and type of special tourist destinations and the concept,influencing factors and evaluation of the brand image of tourist destinations can be used.The follow-up research work related to brand image lays a theoretical foundation. |
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| Keywords: | Featured Tourist Destination Brand Image Research Status Development Trend |
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