媒介素养与媒介文化

媒介文化的媚俗倾向遭致社会各界的讨伐。减少媒介文化的负面因素,需要全社会的努力,需要"媒介人"的自觉,也可从不同视角予以审视。为降解这些负面影响,提升媒介素养是非常重要的。媒介素养包括"媒介人"与受众两方面的素养构成,但更重要者则在于媒介自身。为达到提升媒介文化品位之目的,应从精神守望、媒介自觉、正视多层次大众文化需求等方面做出努力。只有提升媒介素养,才能达到提升媒介文化之目的。

Media Accomplishment and Media Culture

The tendency of medium culture that plays to the gallery receives criticism from various circles of society.Reducing negative influence of media culture need efforts of the whole society and conscientiousness of media people;we can also analyze from different visual angles.In order to reduce these negative effects,it is very important to promote media accomplishment.Media accomplishment is formed by two respects accomplishment of "media people" and audience,but "media people" is more important.Promoting the grade of media cultural should make efforts from these aspects,keeping watch from spirit,media consciousness,facing multi-level people's culture demand etc.Only promoting media accomplishment could achieve the goal of promoting media culture.