涉藏网络图像传播特点研究

网络图像在信息与文化的传播中发挥着越来越重要的作用。网络图像具有易得性、易编辑性、超语言性、图文关系多样性、传播途径多样性及图像的文化性等特征。以拉萨＂3·14事件＂反西方媒体歪曲报道来看,我国涉藏网络图像传播有以下不足之处,如重官方不重民间、重媒体不重个人、重国内不重国外和重文字不重图像等。对此,建议大力建设网站的涉藏图像专栏,与国外门户网站建立合作关系,拓展图像分享渠道,重视民间的力量,注重涉藏事件图像传播的时效性。

A Study on the Characteristics of the Transmission of Images of Tibet on the Internet

The internet has increasingly become a new important media in our lives,and it also brings new challenges and opportunities for the transmission of Tibetan culture-of which the images of Tibet on the internet play an extremely important role. Internet images, i. e. the digital images and videos uploaded onto the internet,have become another kind of major text—the text of images or pictorial text. It is the pictorial text that presents visually the mysterious Tibetan culture in cyberspace,and enables everyone to have a closer look at the truth and miracle of the Qinghai-Tibet high plateau. At present,there are a large number of images and videos related to Tibet on the internet,and the graphical trend of Tibetan internet culture is obvious. While internet images disseminate Tibetan culture to the world,they also reflect its characteristics which differ from traditional images and the written text：1） The Ease in obtaining（ the images）.The easiness refers to the ＂ease in obtaining and announcing＂with the help of digital techniques for photography and internet. Firstly,based on digital techniques,no matter whether it is a digital camera, smartphone or tablet PC, all are equipped with not less than 2 million or even 5 million pixel camera lenses,which enable digital images of Tibet to exist everywhere. Secondly,the Tibet Autonomous Region has built a communications network which covers all cities, counties,towns and important traffic hubs and tourist attractions in Tibet. Finally, speaking from the perspective of photographers,there are official media photographers, ordinary people, event partici-pants and visitors in Tibetan areas. All of them can use cameras and mobile phones to record the people,events,and landscape of Tibet,and upload these images onto the internet. These form a spectacular landscape of images that everyone can share.2） The Ease in Editing（ PS）. Internet images are different from the paper images. Because of their digital technical characteristics of coding and decoding, compre