| 广州乡村旅游标准化体系的构建 |
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| 引用本文： | 廖建华,陈文君.广州乡村旅游标准化体系的构建[J].广州市财贸管理干部学院学报,2010(3):15-19. |
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| 作者姓名： | 廖建华 陈文君 |
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| 作者单位： | [1]广州城市职业学院旅游与公共管理学院,广东广州510405 [2]四川大学工商管理学院,四川成都610064 |
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| 基金项目： | 广州城市职业学院校级科研项目“广州乡村旅游标准化体系研究”（KY2008-2009022）的成果. |
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| 摘 要： | 推进旅游标准化建设，既是完善旅游市场体系、提升旅游业整体服务质量的需要，也是保护旅游者合法权益、促进旅游业持续健康发展的需要，旅游开发与服务的规范化是行业的发展趋势之一。乡村旅游作为一种新的旅游活动方式，在广州具有巨大的市场需求和发展前景。如何通过标准化体系的建设将这种旅游形式开发好、培育好、发展好，对统筹推进广州城乡一体化发展、建设社会主义新农村具有重要意义。文章在分析广州乡村旅游标准化建设现状的基础上，论述了广州乡村旅游标准化体系建设的意义，提出了加快广州乡村旅游标准化建设的框架思路。
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| 关 键 词： | 旅游标准化 体系 乡村旅游 构建 广州 |
Construction of Guangzhou Rural Tourism Standardization System |
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| LIAO Jian-hua,CHEN Wen-jun.Construction of Guangzhou Rural Tourism Standardization System[J].Journal of Guangzhou Finance & Trade Management Institute,2010(3):15-19. |
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| Authors: | LIAO Jian-hua CHEN Wen-jun |
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| Institution: | 1. School of Tourism and Publich Management, Guangzhou City Polytechnic, Guangzhou 510405, China; 2. School of Business Administration, Sichuan University, Chengdu 610064, China) |
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| Abstract: | Promotion of toursim standardization is an essential requirement for the perfection of toursim market system, improvement of the general service quality, protection of the tourists＇ lawful rights and healthy development of this industry. As a new tourist activity, rural tourism has a big market demand and spacious development prospect. This paper, based on the analysis of the current situation of rural tourism standardization system construction in Guangzhou, describes the significance of the system and proposes the framework for accelerating the construction of the standardization system of rural tourism in Guangzhou. |
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| Keywords: | tourism standardization system rural tourism construction Guangzhou |
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