企业电子商务模式建立方法初探

电子商务模式一直是电子商务学术界和企业界研究和关注的热点问题。关于电子商务模式有多种不同的理论和观点,但是体系完整、对企业有指导作用的理论和方法很少。电子商务模式是企业通过互联网获得收入的方式以及实现这种方式的方案,是网络企业生存和发展的核心。电子商务模式主要有以下几种理论:基于收入的电子商务模式理论,基于创新程度高低的电子商务模式理论,本体论电子商务模式理论,价值驱动的电子商务模式理论,原子模式理论等。电子商务模式由直接面向客户模式、中介模式、内容提供商模式等八种模式之一或几个组合而成。原子模式理论不仅具有理论价值,更具有实践的指导意义。基于原子模式理论的企业电子商务模式建立的七步骤方法对企业实施电子商务具有重要指导作用。

The Exploratory Study on the Method of Establishing Enterprise E-business Model

E-business model has been a hot topic in both academe and industry.Although there exist many different theories and viewpoints on e-business models,there is few completed,integrity theory that have instructional function for enterprises.E-business model is the method of doing business by which a company can generate revenue and the plan of how to implement the method,which is the fundamental for the development of network companies.There are the following e-business model theories: revenue-based theory,innovation-based theory,ontology-based theory,value-driven based theory,and atomic-based theory.The e-business model of a company can be comprised by one or several of eight atomic e-business models,such as direct to customer,intermediary,content provider and so on.The atomic theory is valuable not only in theory,but also in practice.The seven-step method of setting up enterprise e-business model based on the atomic theory is important and instructional for enterprises implementing e-business.