企业文化在企业管理中的地位与作用

企业文化伴随管理实践的发展应运而生,是以对人的管理为中心,以培育企业信念、企业价值观为核心内容,以全体员工的认同为基础,以塑造企业形象为基本手段,以增强企业竞争力为目的的新型管理理论。尽管企业文化与战略管理、营销管理、人力资源管理等硬性管理不同,但它以管理思想、管理灵魂的价值定向、导向功能在企业管理中起着统摄作用,以企业生命基因的地位决定着企业的发展趋势。

The Position and Role of Enterprises Culture in Corporation Management

Enterprise culture has been oriented with the development of management practice.Enterprise culture is a new management theory.It is personnel management-centered and staff identifying-based,cultivating corporation's faith and corporate value as core content,creating enterprise image as basic means and strengthening the corporate competition as its goal.Although it is different from the hard management such as the strategic management,the marketing management and the human resource management etc.,it's value-oriented function as a management ideas and management soul and it's guiding function play very important role in the corporation management.As the "Life Gene" status of enterprises,it determines the development tendency of the enterprises.