| 基于反向物流的商品定价和退货政策研究 |
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| 引用本文： | 陈子林,张子刚,陈金菊.基于反向物流的商品定价和退货政策研究[J].管理学报,2006,3(2):179-181,194. |
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| 作者姓名： | 陈子林 张子刚 陈金菊 |
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| 作者单位： | 华中科技大学管理学院 |
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| 摘 要： | 综述了基于反向物流的商品定价和退货政策的最新研究成果。在此基础上,通过建立模型,对基于反向物流的商品定价策略和退货政策进行了进一步的研究,并求出了商品的最优价格和最优退货价格。基于模型,对管理提出了一些建议。最后指出了将来可能的研究方向。
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| 关 键 词： | 反向物流 价格 退货政策 消费者需求 |
| 文章编号： | 1672-884X(2006)02-0179-03 |
| 修稿时间： | 2005年4月11日 |
Pricing and Return Policy of Commodity in Reverse Logistics |
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| Chen Zilin,Zhang Zigang,Chen Jinju.Pricing and Return Policy of Commodity in Reverse Logistics[J].Chinese JOurnal of Management,2006,3(2):179-181,194. |
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| Authors: | Chen Zilin Zhang Zigang Chen Jinju |
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| Abstract: | Reverse logistics is a special field.The new trends of pricing and return policy of commodity were reviewed.A model was constructed to investigate the pricing and return policy.The optimal price and return policy were given in this model.Some suggestions about how to manage reverse logistics were proposed.Several future researches of reverse logistics were also pointed out. |
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| Keywords: | reverse logistics price return policy consumer demand |
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