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川南生态文化区域的构建
引用本文:王砥.川南生态文化区域的构建[J].四川理工学院学报(社会科学版),2009,24(1):85-88.
作者姓名:王砥
作者单位:四川师范大学,历史文化与旅游学院,成都,610068
摘    要:川南地区地处于云贵川渝交界地带,区位独特,旅游资源丰富,旅游产业起步明显,发展前景非常广阔,特别是2007年政府报告中明确了建设五大精品旅游区的目标,而其中赫然包括:以蜀南竹海、石海洞乡、恐龙博物馆等景区为载体,开发建设竹文化、酒文化、盐文化为特色的川南生态文化度假旅游区。因此,挖掘川南旅游资源的比较优势和生态文化特征,科学设计旅游精品线路,结合区域经济原理,建立川南旅游联合协作发展机制,最大限度的实现该区域的经济利益和可持续发展是该区域的构建方向。

关 键 词:生态旅游  区域经济  特色资源  营销宣传  川南  宜宾  自贡  泸州

The Construction of Ecological Culture Area in Southern Sichuan
WANG Di.The Construction of Ecological Culture Area in Southern Sichuan[J].Journal of Sichuau University of Science & Engineering:Social Sciences Edition,2009,24(1):85-88.
Authors:WANG Di
Institution:WANG Di (College of Historical Culture and Tourism, Sichuan Normal University, Chengdu 610068, China)
Abstract:Southern Sichuan is situated on the borders of Sichuan Province,Guizhou Province and Yunnan Province.With its unique situation and rich tourism resources,tourism develops very well there.The government report clearly pointed out the goal of constructing five distinguished tourist areas in 2007,including developing and constructing southern Sichuan eco-cultural tourism area characterized by the bamboo culture,the wine culture and the salt culture with the southern Sichuan Bamboo Sea,Xingwen Stone Sea and Land of Caves,and Zigong Dinosaur Museum as the carrier.Therefore,it is the future construction direction in the region to make use of the comparative advantages of tourism resources and eco-cultural characteristics in southern Sichuan,scientifically design distinguished tourist lines,establish tourism development mechanism for joint collaboration based on the principles of regional economy,and realize the region's economic interests and sustainable development finally.
Keywords:eco-tourism  regional economy  special resources  marketing publicity  southern Sichuan  Yibin  Zigong  Luzhou
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