榆中青城古镇文化资源与旅游产业可持续开发

榆中青城做为中国历史文化名镇,具有丰富的旅游文化资源,但当地旅游发展的现状是规划完善,但建设滞后;宣传力度有限,品牌效益不明显;基础条件落后。其可持续的发展有待于品牌形象的确立,文化资源的深入挖掘,专业人才的培养和区域联合互动的开发。

Cultural Resources and Sustainable Development of Tourism Industry in the Ancient Town of Qingcheng

As a historical and cultural town of China,Qingcheng Town of Yuzhong County has rich tourism and cultural resources.The status of its local tourism development is well planned but the construction is lagging behind,and its propaganda is limited and the brand benefit is not clear;meanwhile the basic conditions are poor.Its sustainable development should be based on establishing its brand image,digging cultural resources deeply,training professionals and developing the regional joint interaction.