| 时尚期刊本土化的思考 |
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| 引用本文： | 叶璐.时尚期刊本土化的思考[J].大连理工大学学报(社会科学版),2005,26(4):93-96. |
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| 作者姓名： | 叶璐 |
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| 作者单位： | 辽宁大学,历史文化学院,辽宁,沈阳,110036 |
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| 摘 要： | 时尚期刊已经成为中国期刊市场竞争最激烈的领域.目前,我国成功的时尚期刊大都依赖国际版权合作,从内容到版式设计都体现出浓郁的国际化色彩.但从长远的角度来看,时尚期刊要想获得持续高速的发展,就必须植根于本民族时尚文化的土壤.国内的时尚期刊不应满足于拿来主义,应将国际化作为手段和契机,不失时机地培养成熟的本土化时尚期刊.
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| 关 键 词： | 时尚期刊 本土化 |
| 文章编号： | 1008-407X(2005)04-0093-04 |
| 修稿时间： | 2005年8月10日 |
Reflections on the localization of fashion periodicals |
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| YE Lu.Reflections on the localization of fashion periodicals[J].Journal of Dalian University of Technology(Social Sciences),2005,26(4):93-96. |
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| Authors: | YE Lu |
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| Abstract: | There is such a fierce competition in the fashion periodicals in the periodicals' markets of China.At present,many successful fashion periodicals rely on the international copyright cooperation.These periodicals embody a rich internationalization color from the content to the format design.Nevertheless,from the long-term point of view,the fashion periodicals need to continue the high-speed development in China,and it shouldn't mechanically follow the examples of other countries.Localization is the only way of the survival for the fashion periodicals in China. |
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| Keywords: | fashion periodical localization internationalization color |
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