| 媒体收视率调查公司样本户数据的商业秘密保护——对国内首例干扰样本户信息案件的分析 |
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| 引用本文： | 马治国.媒体收视率调查公司样本户数据的商业秘密保护——对国内首例干扰样本户信息案件的分析[J].西安交通大学学报(社会科学版),2011,31(2):61-66. |
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| 作者姓名： | 马治国 |
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| 作者单位： | 西安交通大学,法学院,陕西,西安,710049 |
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| 摘 要： | 在对国内首起收视率数据侵权案件分析的基础上,对此类特殊经营信息的认定与保护提出法律建议;认为商业秘密的本质是信息,包含技术信息与经营信息;相对而言,技术信息比较"硬",更容易被理解和保护,而经营信息比较"软",往往难以界定,保护起来也更加困难;针对于从事媒体的收视率调查公司而言,其提供的调查数据就是其主营业务的产品,以数据所包含的信息为媒体提供服务,获得相应的报酬;该信息是生产要素、主导产品和企业财产,同时也属于商业秘密,应当受到保护。
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| 关 键 词： | 知识产权 收视率调查 样本户数据 商业秘密 |
Trade Secret Protection of the sample Data Collected by Media Rating Survey Companies——An analysis of the first audience rating tort case in China |
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| MA Zhi-guo.Trade Secret Protection of the sample Data Collected by Media Rating Survey Companies——An analysis of the first audience rating tort case in China[J].Journal of Xi'an Jiaotong University(Social Sciences),2011,31(2):61-66. |
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| Authors: | MA Zhi-guo |
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| Institution: | MA Zhi-guo(School of Law,Xi'an Jiaotong University,Xi'an 710049,China) |
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| Abstract: | Based on an analysis of the first audience rating tort case in China,this paper has presented some law suggestions concerning the identification and protection of this special type of business operation information.It is considered that the essence of trade secret is information,including technological information and business operation information.Comparatively speaking,the former is fairly hard and the latter soft, which means that it is difficult to recognize and even more so to protect business operatio... |
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| Keywords: | audience rating survey sample data trade secret |
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