| 利用模糊综合评判评价营销员业务培训绩效 |
| |
| 引用本文： | 李思志,王峰,杨欣鹏.利用模糊综合评判评价营销员业务培训绩效[J].辽宁工程技术大学学报(社会科学版),2004,6(1):58-59. |
| |
| 作者姓名： | 李思志 王峰 杨欣鹏 |
| |
| 作者单位： | 辽宁工程技术大学,工商管理学院,辽宁,阜新,123000 |
| |
| 摘 要： | 通过把营销业务培训绩效的影响因素分为两类,找出具体的影响因素,根据各因素的作用程度赋予不同权重,建立了双层次模型。利用模糊综合评判方法对各级因素进行综合评判,并可进一步得到各个因素的评价信息。完成了对营销员业务培训绩效所进行的评价。
|
| 关 键 词： | 模糊综合评判 评价 培训绩效 |
| 文章编号： | 1008-391X(2004)01-0058-02 |
| 修稿时间： | 2003年6月30日 |
Utilize fuzzy synthetical judging method to appraise marketer's professional training performance |
| |
| LI Si-zhi,WANG Feng,YANG Xin-peng.Utilize fuzzy synthetical judging method to appraise marketer''''s professional training performance[J].Journal of Liaoning Technical University(Social Science Edition),2004,6(1):58-59. |
| |
| Authors: | LI Si-zhi WANG Feng YANG Xin-peng |
| |
| Abstract: | After dividing the performances of marketing professional training into two big classes,and finding several concrete influential factors in every kind of major influential.We give different weight according to every functional degree of factors,and set up a model of pair levels.The factors at all levels are judged synthetically,with the fuzzy synthetical judging method and judged information of each factor can be further obtained,thus completing the appraisal on marketer's professional training performance. |
| |
| Keywords: | fuzzy synthetical judge appraise training performance |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
