|
|||||
|
|
Predictors of organizations’ crisis communication approaches: Full versus limited disclosure |
|
| Authors: | Sora Kim Emma K Wertz |
| Institution: | 1. Department of Public Relations, College of Journalism and Communications, University of Florida, 3061 Weimer Hall, , Gainesville, FL 32611-8400, United States;2. Department of Communication, Kennesaw State University, 1000 Chastain Road, MD 2207, Kennesaw, GA 30144, United States |
| Abstract: | This study investigates predictors of the public relations (full disclosure) versus legal (limited disclosure) approaches that may be used by organizations during a preventable crisis. Both tangible and intangible aspects of an organization were explored. The results reveal that degree of crisis preparation, public relations influences, and the perception of crisis as an opportunity were significant predictors that determine full versus limited disclosure selection. |
| Keywords: | Crisis communication Public relations strategy Legal strategy Crisis information disclosure |
| 本文献已被 ScienceDirect 等数据库收录！ | |