Public relations master's education deliverables: How practitioners and educators view strategic practice curriculum |
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| Authors: | Hongmei Shen Elizabeth Toth |
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| Affiliation: | 1. School of Journalism & Media Studies, San Diego State University, 5500 Campanile Drive, San Diego, CA 92182-4561, United States;2. Department of Communication, 2130 Skinner Building, University of Maryland, College Park, MD 20742-7635, United States |
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| Abstract: | A national sample of practitioners (PRSA members) and academics provided their perceptions of what graduate students of public relations should study (N = 463). Despite expectations of difference between practitioners and educators, they agreed that a master's program graduate should have knowledge of business and understand how globalization shapes public relations. Still, a master's of public relations program graduate should also write well, speak well, and have had some “capstone” experience. |
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| Keywords: | Public relations graduate education Knowledge Skills Courses |
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