电子商务时代网络营销的变迁

促销是厂商拓展市场的重要方法和手段。选择符合实际的促销策略和手段是企业实现其经营价值和利润的关键性环节。在传统的市场环境下 ,企业的促销活动已经形成了一套有效的、完整的模式。因特网的出现 ,极大地改变了原有的市场营销理论和实务存在的基础 ,使得网络促销在观念、信息传播模式、市场性质、消费者概念和行为等方面都发生了深刻的变迁

The Changes of Network Marketing in the Electric Commerce Era

Market promotion is an important method and means for enterprises to develop and expand markets. Selecting a proper promotion strategy and means is a critical procedure for enterprises to realize its marketing value and profit. In traditional marketing environment, enterprise promotion activities have developed a set of vaild and complete models. With the advent of Internet, it has already changed the former marketing theory and the base of real task, and changed the network marketing in terms of conception, information transmision patterns, nature of market definition and behavior of consumers and so on.