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| 餐饮老字号品牌文化的建设与创新 | |
| 引用本文： | 全聚德(集团). 餐饮老字号品牌文化的建设与创新[J]. 北京市财贸管理干部学院学报, 2009, 25(2): 18-21 |
| 作者姓名： | 全聚德(集团) |
| 作者单位： | 北京全聚德(集团),北京,100051 |
| 摘 要： | 中华老字号＂全聚德＂始建于1864年（清同治三年）,历经144年的传承与创新,获得了长足的发展。新时期的全聚德坚持实施品牌战略,不断提高餐饮老字号企业的核心竞争力,以＂中国第一餐饮,世界一流美食,国际知名品牌＂为夙愿,正努力将中华美食品牌进一步推向世界。 |
| 关 键 词： | 餐饮 老字号 品牌 资本 全聚德 |
Construction and innovation of brand culture of time -honored food Brand |
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| CHINA QUANJUDE CO., LTD.. Construction and innovation of brand culture of time -honored food Brand[J]. Journal of Beijing Institute of Finance and Commerce Management, 2009, 25(2): 18-21 | |
| Authors: | CHINA QUANJUDE CO. LTD. |
| Abstract: | After 144 years of inheritance and innovation,China time-honored food brand QUANJUDE which was founded in 1864,has made remarkable advances.In the new period QUANJUDE has been implementing the strategy of brand,improving the core competitiveness unceasingly.With the long-cherished hope of China first food and world-class gourmandize and international famous brand,QUANJUDE is making a good effort to promote China food brand abroad further. |
| Keywords: | food time - honored brand brand capital QUANJUDE |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |