对标国际一流营商环境的企业满意度评价研究

建设国际一流的营商环境不仅是顺应国内外经济形势发展新变化和国内改革发展新要求，也是推动经济社会高质量发展的必要举措。企业作为经济发展的微观主体，对营商环境的质量感知最为直接。通过构建企业营商环境满意度指数模型（DBSI模型），并基于世界银行营商环境评价指标体系设计对标国际标准的调查问卷，研究发现，总体来看，样本企业对杭州市营商环境的整体满意度较高，但与企业期望的理想水平相比仍有改善空间。目前，杭州市营商环境在行政效能、惠企政策、司法环境等方面仍需着力优化。

A Study on Enterprise Satisfaction Evaluation as Against International First-class Business Environment: A Case Study of the City of Hangzhou

Improving business environment is not only a key to invigorating the market and promoting economic transformation and upgrading, but it is also essential to high-quality economic development. A good business environment is the soil on which enterprises depend for their survival and development. The business satisfaction and sense of gain of enterprises is an important indicator of whether the business environment is improved. Scientific and reasonable evaluation and optimization of the business environment is of great significance for a city to attract high-quality enterprises, enhance regional competitiveness and promote sustainable and healthy economic development. This study takes Hangzhou as an example, starting from the enterprise’s satisfaction to build up an enterprise business environment satisfaction index model (DBSI model) as based on the World Bank business environment evaluation index system. By investigating enterprise staff’s satisfaction with Hangzhou’s business environment in the administrative service center, this paper explores the problems of evaluation and optimization of the business environment at the city level from the perspective of enterprises. The study found that, although the current business environment in Hangzhou has shortcomings, most of the sample enterprises still believe that Hangzhou is a suitable area for investment and business activities and that the business environment in Hangzhou will be increasingly optimized. In terms of perceived quality of business environment, sample enterprises in different administrative regions have great differences in perceived quality of business environment under different indicators. In terms of enterprise satisfaction, there is still a certain gap between the current level of business environment and the ideal level of sample enterprises. On the whole, the sample enterprises’ overall satisfaction with the business environment in Hangzhou is relatively high, but compared with the ideal level expected by enterprises, there is still room for improvement in the business environment. At present, Hangzhou’s business environment still needs to be optimized in the aspects of administrative efficiency, favorable policies for enterprises, and judicial environment. In view of the above problems, this paper puts forward specific suggestions from such aspects as continuously strengthening the reform of streamlining administration and delegating power, strictly improving the supervision and management system, accurately focusing on the development difficulties of enterprises, building a transparent bridge of communication between government and enterprises, building an honest and efficient service system, and creating an equal and fair legal environment. Accelerating the digital transformation of the government and improving the efficiency level of relevant enterprising service matters are also of great significance to the improvement of the overall level of the urban business environment. This study is helpful in exploring the problems of evaluation and optimization of business environment at the city level from the perspective of enterprises, broaden the research methods of business environment evaluation, enrich the research results in the field of business environment and provide a reference for the evaluation and optimization of business environment at the city level in China.