| 当代企业营销策略创新 |
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| 引用本文： | 吕芳,王月辉.当代企业营销策略创新[J].北京理工大学学报(社会科学版),2003,5(2):68-70. |
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| 作者姓名： | 吕芳 王月辉 |
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| 作者单位： | 1.北京理工大学,北京,100081 |
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| 摘 要： | 如今我国企业所面临的营销环境正发生着翻天覆地的变化,企业为了生存,其营销策略必须有所创新。作者就营销策略的创新进行了初步探讨:企业的营销观念必须创新;企业必须重视市场调研工作;企业必须打造自己的强劲品牌;企业必须引进和培养高素质的营销人员;企业为了站稳市场,必须要优化终端。
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| 关 键 词： | 营销策略 创新 |
| 文章编号： | 1009-3370(2003)02-0068-03 |
| 收稿时间： | 2002/12/13 0:00:00 |
| 修稿时间： | 2002年12月13日 |
On the Innovation of Marketing Strategy in Contemporary Enterprise |
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| LU Fang and WANG Yue-hui.On the Innovation of Marketing Strategy in Contemporary Enterprise[J].Journal of Beijing Institute of Technology(Social Sciences Edition),2003,5(2):68-70. |
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| Authors: | LU Fang and WANG Yue-hui |
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| Institution: | 1.Beijing Institute of Technology,Beijing,100081 |
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| Abstract: | The marketing e nv ironment facing China' s enterprises is undergoing a tremendous change in which enterprises should apply innovation to their marketing strategy.The author argue s that enterprises should innovate in the marketing conception and attach great importance to marking investigation.Meanwhile,enterprises should also build thei r famous brands and actively employ and train highly qualified marketers.To oper ate steadily in the market,it' s also vital to optimize terminals. |
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| Keywords: | Marke ting strategy Innovation |
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