Consumer discrimination in the NBA: An examination of the effect of race on the value of basketball trading cards |
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| Authors: | Philip Broyles Bradley Keen |
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| Affiliation: | Department of Sociology and Anthropology, Shippensburg University, Grove Hall 435, Shippensburg, PA 17257, USA |
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| Abstract: | ![]()
In this research we use sport trading cards to examine consumer discrimination in the NBA. Using a Tobit analysis, we test whether the race of a player affects the value (price) of his NBA trading card. We find that a player's race does not affect the value of NBA trading cards. We conclude that some forms of consumer discrimination are declining in the NBA. |
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