| 基于卓越伦理的竞争优势 |
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| 引用本文： | 周祖城.基于卓越伦理的竞争优势[J].南开管理评论,2002,5(2):59-62. |
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| 作者姓名： | 周祖城 |
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| 作者单位： | 江苏大学 |
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| 摘 要： | 本文提出了“卓越伦理”和“基于卓越伦理的竞争优势”概念,概括了拥有卓越伦理的企业具有超越自身利益的使命和目的、合乎伦理地对待利益相关者、实行伦理领导等三个基本特征。从“有价值”、“稀缺性”、“难以模仿性”三个方面,论证了卓越伦理已具备成为可持续竞争优势来源的条件,从而得出了卓越伦理是可持续竞争优势一个来源的结论。
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| 关 键 词： | 卓越伦理 竞争优势 价值 稀缺性 难以模仿性 |
Moral Excellence Based Competitive Advantage |
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| ZhouZucheng.Moral Excellence Based Competitive Advantage[J].Nankai Business Review,2002,5(2):59-62. |
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| Authors: | ZhouZucheng |
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| Abstract: | The article defines two concepts-moral excellence and moralexcellence based competitive advantage. It reveals that morally excellentcorporations have three basic traits-having the mission and objectivebeyond self-interests, dealing with stakeholders ethically, and exercisingethical leadership. Based on the discussion of moral excellence that isvaluable, scarce and difficult to imitate, the article reaches the conclusionthat moral excellence is a source of sustainable competitive advantage. |
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| Keywords: | MoralExcellence Competitive Advantage Value ScarcityDifficulty to Imitate |
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