产业价值链视野的民营电视公司创新

在新的传媒环境下．政策不明、内容同质、平台限制、流通不畅和资金短缺等因素成为民营电视公司进一步发展的障碍。为拓展更大的发展空间，民营电视公司应从纵向的流程与横向的多元化实现电视产业链上的突破创新：一方面由单一的“点”式经营转型为规模化的“结构”型经营；另一方面开拓业务内容，促进发行渠道的多元化，逐步构建出一条比较完整的产业链，再扩展成一张覆盖目标市场的产业网，从而与传媒市场的多家主体竞争博弈。

Innovation of the Private Television Company's in the Perspective of Industry Value Chain

In the new media environment,the factors such as unknown policy,the homogeneity contents,the limited platform,poor circulation and fund shortage constraint the further development.To expand the development space, the private television companies achieve a breakthrough on the TV industry chain from the vertical process and horizontal diversification.On the one hand,the operation type of the private television companies transit from a singlepoint-run to large-scalestructuralto develop their business.In the ot...