| 谈包装设计的定位理论 |
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| 引用本文： | 何晶. 谈包装设计的定位理论[J]. 吉林工程技术师范学院学报, 2003, 0(3) |
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| 作者姓名： | 何晶 |
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| 作者单位： | 吉林工程技术师范学院艺术学院 吉林 |
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| 摘 要： | 时代的发展带来产品包装的变化,包装"沟通"的功能凸显。本文通过论证实例的方法,对包装 定位设计的三个基本因素进行了阐述和分析,并强调了定位设计理论在现代包装设计构思中的重要地 位和作用。
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| 关 键 词： | 包装设计 设计构思 定位设计 |
On the theory of pack positional design |
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| HE Jing. On the theory of pack positional design[J]. Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition), 2003, 0(3) |
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| Authors: | HE Jing |
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| Abstract: | The pack of goods has changed due to the development of era, its function of communication has shown. Through adopting practical method, the article expounds and analyses the 3 main factor of positional design, lays stress on the important position and effect that the theory of positional design makes on the conception of modern pack design. |
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| Keywords: | pack design conception of design positional design |
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