| 受众意识在广告语言中的应用 |
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| 引用本文： | 刘吉艳,冯桂霞.受众意识在广告语言中的应用[J].辽宁医学院学报(社会科学版),2005,3(1). |
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| 作者姓名： | 刘吉艳 冯桂霞 |
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| 作者单位： | 渤海大学 辽宁锦州121013
(刘吉艳)，盘锦市职业技术学院 辽宁盘锦124000(冯桂霞) |
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| 摘 要： | 受众意识的运用是突破广告语与受众之间沟通障碍的关键。强化受众意识,因时制宜,因地制宜,构建与受众相通的民族文化氛围,对于实现广告的最大效应具有重要意义。
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| 关 键 词： | 受众意识 广告语言 应用 |
The Application of Consciousness to Make the Masses Accept in the Advertising Language |
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| Liu Jiyan,Feng Guixia.The Application of Consciousness to Make the Masses Accept in the Advertising Language[J].Journal of Liaoning Medical College:Social Science Edition,2005,3(1). |
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| Authors: | Liu Jiyan Feng Guixia |
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| Abstract: | The application of consciousness to make the masses accept is the key to break through the obstacle of the linking between the advertising language and the masses. Reinforcing the consciousness to make the masses accept, constructing national culture atmosphere with the masses in suitable time and suitable places play a very important role in realizing the greatest effect of the advertisement. |
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| Keywords: | consciousness to make the masses accept the advertising language application |
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