基于受众需求的网络科普发展研究

当今的科学普及已经从传统的单向灌输式传播向双向互动型传播转变，受众需求越来越成为科普发展的一项重要参考依据。新时代背景下，网络科普以其联动性强、互动性高、时效性强等特点，成为当代科普的主流方式，但其发展也存在着原创少、质量低、重娱乐等诸多问题。网络科普的发展应合理运用受众需求这一数据，拓宽科普发展道路、扫除科普视野盲区；专业科普工作者应了解受众需求、创造受众需求；社会各界应加强联系，建立专业系统的监管机制，以把握“船舵”，共同为当代科普事业的健康发展助力。

Research on the Development of Network Science Popularization Based on the Needs of the Audience

Nowadays, the popularization of science has undergone a gratifying transformation from traditional one-way indoctrination communication to two-way interactive communication, and the needs of the audience are increasingly becoming an important reference basis for the development of science popularization. Under the background of the new era, network science popularization has become the mainstream of contemporary science popularization with its characteristics of strong interactivity, high interactivity and high timeliness. However, its development also has many problems such as less originality, low quality and emphasis on entertainment. The development of network science popularization should reasonably utilize the data of audience demand, broaden the development path of science popularization and eliminate the blind spot of science popularization vision. Professional science popularization workers should understand and create audience needs. All sectors of society should strengthen ties and establish a professional and systematic supervision mechanism so as to hold steer and jointly contribute to the healthy development of contemporary popular science.