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高校传媒发展的教育潜力与运作策略探析
引用本文:余飞虹,张开晃.高校传媒发展的教育潜力与运作策略探析[J].集美大学学报(哲学社会科学版),2010,13(2):92-97.
作者姓名:余飞虹  张开晃
作者单位:1. 福建农林大学,生命科学学院,福建,福州,350002
2. 福建农林大学,党委宣传部,福建,福州,350002
摘    要:随着社会经济和科技的高速发展,高校传媒正从传统走向现代,从单一走向多元,呈现出多型载体百花齐放、兼容互动的新态势,并在现代高等教育和人才培养中发挥着越来越重要的作用。通过分析高校传媒兴起的背景,进而尝试从素质培养、引领文化、推进和谐、人文关怀和促进就业等五个方面剖析高校传媒发展中蕴含的强大教育潜力,探索促进其发展的可行性措施和创新模式,以期进一步拓展和提升其教育潜力。

关 键 词:高校传媒  教育潜力  策略探索

Education Potential and Operation Strategy for the Development of College & University Media
YU Fei-hong,ZHANG Kai-huang.Education Potential and Operation Strategy for the Development of College & University Media[J].Journal of Jimei University (Philosophy and Social Sciences),2010,13(2):92-97.
Authors:YU Fei-hong  ZHANG Kai-huang
Institution:1.School of Life Sciences;Fujian Agriculture and Forestry University;Fuzhou 350002;China;2.Department of Publicity;China
Abstract:Along with the rapid development of socio-economy as well as science and technology,the college & university media are moving towards the modern age from the tradition,and towards multiple from single as well,taking on a new look of flourishing,compatibility and interaction.They are playing a more and more important role in modern higher education and personnel training.The paper tries to analyze the powerful education potential of college & university media in such aspects as competence,culture,harmony,hum...
Keywords:college & university media  education potential  strategy exploration  
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