高技术产品的潜在市场开拓对策

结合高技术产品营销问题已逐步成为社会研究热点的趋势,分析了国内外学者在高技术产品市场营销领域的学术研究现状,即从那些尚未形成却很有前途的潜在市场角度出发寻求营销对策的研究尚为空白点。由此尝试从顾客的潜在需求角度、技术的发展潜力角度以及社会的发展趋势角度来发掘高技术及其产品的典型特性,从这三个角度分别探寻出潜在市场的开拓对策。因此,如何更好地开拓潜在市场,并把大量的潜在市场转化为现实市场是寻求高技术产品营销对策的关键所在。

Measures to Take for Tapping Potential Markets of High-tech Products

The marketing strategy by virtue of high-tech products has become a hot spot in socioeconomic studies.Analyzing the current domestic/foreign academic achievements of the marketing strategy,some gaps in search of the appropriate marketing measures are found,which will have rosy market prospect with great potentiality though it is in embryo at present.Thus,the typical features of high technology and relevant products especially how to tap the potential market are tried to explore in view of customers' demand,potential of technology and social developing trend.Of which the crucial factors are to tap better the potential market and to transform lots of the potential markets into actual ones.