大学跨越式发展中的战略管理

战略管理有别于策略管理和目标管理,也有别于传统意义上的战略规划.国内外一些大学运用战略管理模式,面对时代挑战实现了跨越式的发展.注重战略思维,建立大学理想观;遵循规律,准确定位大学发展目标,科学制定战略规划;运用“替代增长”理论,建立合理的大学组织结构;实施战略评估,是落实大学发展战略管理的要点.

Strategy Management of Colleges in Leap-forward Development

Strategy management is different from tactic management and objective management as well as strategic plan in traditional sense. Faced with the challenge of the time, some colleges and universities at home and abroad have realized leap-forward development by adopting the pattern of strategy management. The key point of realizing strategy management lies in attaching importance to strategy thinking, establishing college ideals, following rules, identifying colleges development aim with precision, making strategy plan scientifically, applying the theory of substitution growth, setting up reasonable college organization structure and implementing strategy evaluation.