未能随迁的乡土关系——锦镇搬迁对商贸活动影响的分析

水电工程项目中集镇的搬迁改变了集镇中商户的生计状况。通过集镇搬迁对土产商铺的货源、农资商铺的稳定客户群、服装商铺转场经营的影响分析,指出搬迁前商户与消费者处于同一市场体系内,商户和周边农村在商品供销上形成了基于乡土性社会关系的商品交换网络,各行业生意红火；搬迁后原有的乡土性关系破碎,市场体系被打破。土产商铺失去农村货源,不得不从更高一级市场进货,利润空间压缩；农资商铺失去乡村的固定客户群后趋于消亡；服装商铺难以实现转场经营,消费群体锐减,生意冷清。

The unable relocated local relationship along with the town

The town relocation has changed the livelihood of merchants in the construction of hydropower project. Through the analysis that the goods supply of local shops, the stable customer groups of agricultural materials stores and the business transition of clothing stores are impacted by the town relocation, it points that, before shops relocated, merchants and consumers in the same market system, and formed a commodity exchange network of local social relations on the commodity supply and marketing between the county business and the surrounding countryside. So the merchants business is good. But after shops relocation, the local relationship is ruptured and the market system is broken. The local product shops lost the goods supply from rural area and have to purchase from the higher market, so the profit margins are compressed. The agricultural materials stores will disappear after losing the stable customer groups. Clothing shops can''t realize business transition and consumer groups decrease quickly, then the business will desert .