盐城地域文化与文化产业发展研究

盐城已形成 “四色”为主的鲜明、独特的地域文化，底蕴极深厚。在对盐城地域文化产业发展现状深入分析的基础上，积极探索盐城地域文化产业发展的新路径:创新三个机制，打造三个平台，加大三个力度，努力形成并发挥盐城地域文化的凝聚力、渗透力和引领力，使盐城地域文化的软实力转化为文化产业发展的硬实力，进而大力提升城市竞争力，促进城市、经济发展。

Research on Regional Culture and Cultural Industry Development in Yancheng

Yancheng has formed a unique regional culture, which is profound in content, with four mainly typical characters. On the basis of deeply analyzing the situation of Yancheng''s regional culture industry development, the thesis actively explored the new path of Yancheng''s regional cultural industry development. That is, creating three innovation mechanisms, building up three platforms, stepping up three efforts. Trying hard to form and develop the cohesion of Yancheng regional culture, permeability and leading force, converting the soft power of Yancheng regional culture into hard power of development of cultural industry, and promoting raising the urban competitiveness, promoting the development of urban economy.