Choice-Experimente und die Messung von Handlungsentscheidungen in der Soziologie

In survey-based choice experiments respondents choose from various alternative options (for actions) the most preferable one. By systematically varying attributes of the options it is possible to determine their influence on the stated choices. This enables a more direct testing of causal relations than it is possible with ??usual?? survey data. In contrast to the similar design of factorial surveys the method corresponds better with action and decision theories and a high external validity is already shown. In the paper on hand, choice experiments are introduced in their main features (theoretical foundation, design, data collection and analysis) and discussed in comparison to factorial surveys. The aim is to deliver practical tips and thereby motivate increased applications in sociology.