| 天津市邮政速递物流有限公司发展战略研究 |
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| 引用本文： | 钱伟荣,孙春华,姜波.天津市邮政速递物流有限公司发展战略研究[J].天津市财贸管理干部学院学报,2012,14(2):10-15. |
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| 作者姓名： | 钱伟荣 孙春华 姜波 |
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| 作者单位： | 天津商务职业学院,天津,300221 |
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| 基金项目： | 钱伟荣负责的天津市邮政速递物流有限公司课题《天津邮政速递物流有限公司3-5年战略发展规划研究》的阶段成果之一 |
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| 摘 要： | 本文通过深入调研,对天津市邮政速递物流有限公司所面临的外部宏观环境、内部自身优劣势进行了分析,总结出天津市邮政速递物流有限公司应当如何应对内外部环境,从而将威胁和劣势变为挑战和机遇。在提出的战略定位基础上,针对企业自身优势和不足,提出了＂46321＂发展举措,即夯实四大能力,实施六大战略,突出三大层面,加强两大运营,实现战略定位与目标。并给出了相关的实施措施和风险控制过程。
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| 关 键 词： | 邮政物流 战略定位 发展 |
Development Strategy Research of EMS |
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| QIAN Wei-rong,SUN CHun-hua,JIANG Bo.Development Strategy Research of EMS[J].Journal of Tianjin Institute of Financial and Commercial Management,2012,14(2):10-15. |
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| Authors: | QIAN Wei-rong SUN CHun-hua JIANG Bo |
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| Institution: | 1.2.3.Tianjin Vocational Institute of Commerce,Tianjin 300221) |
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| Abstract: | The research group has made a conclusion that Tianjin Postal Express Logistics Company should turn the threats and shortcomings into challenges and chances by studying the strength and weaknesses of the external and home environment that the company is facing.On the basis of strategic position,the group proposes a measure which is called "46321" that will strengthen 4 abilities,work out 6 strategies,project 3 structures,strengthen 2 operations,achieve the goal and make the strategic position.Meanwhile it offers some related measures and risks control procedures. |
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| Keywords: | Postal Express strategic position developing |
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