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Pitfalls in planning for multinational operations |
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| Authors: | William K. Brandt Associate Professors Graduate School of Business James M. Hulbert Associate Professors Graduate School of Business Raimar Richers |
| Affiliation: | a William K. Brandt and James M. Hulbert are Associate Professors, Graduate School of Business, Columbia University, Uris Hall, New York, NY 10027, U.S.A. b Raimar Richers is Founding Professor of Marketing, Fundacao Getulio Vargas, Sao Paulo, Brazil |
| Abstract: | This paper reviews the planning practices in multinational firms, focusing particularly on the relationship between subsidiaries and head offices during the planning process. It examines the planning problems experienced by multinationals using a simple paradigm to classify problems according to whether their origin was primarily with home office or with subsidiary; with the planning system itself or with the managers involved in running that system. |
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