论广州历史文化旅游的创新发展

文章分析了广州历史文化旅游的现状,指出要提高广州历史文化旅游的竞争力,必须采用差异化战略,形成核心品牌,发展红色旅游、宗教文化旅游和民俗文化旅游,创建广州历史文化旅游的立体三维框架。在具体的实施过程中,必须做好广州历史文化旅游的营销,包括优化看门人信息发布程序,对历史文化旅游者进行分类,针对不同的文化旅游者进行品牌推广,创造文化旅游的吸引物等,从而为广州的历史文化旅游构建持续性竞争优势。

On creativity in developing historic and cultural tourism in Guangzhou

The present paper analyzes the historic and cultural tourism resources in Guangzhou and points out that to enhance the competence of tourism in Guangzhou,differentiation strategy needs to be adopted so as to develop a three dimension frame of tourism in Guangzhou,which is characterized by traditional revolutionary tourism,the religious tourism and the fork custom cultural tourism.In the process of this tourism marketing is important which includes optimizing doorkeeper information promulgation procedures and categorizing tourists.