“微阅读”背景下高校手机报的发展现状与对策探微

随着移动互联网的快速发展，大学生“微阅读”成为阅读新常态。高校手机报作为“微阅读”的重要形式，已成为广大学子获取资讯的重要渠道。但实践中，“微阅读”也存在传递途径单一、内容失于宽泛、受众互动不足、媒介素养欠佳等问题。为此，应当从平台拓展、内容建设、互动沟通和媒介素养培养等方面着手不断完善高校手机报的传播运作，进一步提高其传播影响力，增强大学生思想政治教育实效。

“Micro Reading”in Colleges and Universities under the Background of Mobile Phone Newspaper Development Status

With the rapid development of mobile Internet,college students “micro reading”has become the new normal reading.As an important form of micro reading,college mobile newspaper has become an important channel for students to obtain information.But in practice,“micro reading”also has the problems of the single transmission way,the content of the content,the audience interaction and the media literacy.Therefore,we should extend from the platform,construc-tion content,interactive communication and media literacy training to constantly improve the communication of the mobile phone newspaper operation,to further spread its influence,and to enhance the effectiveness of ideological and political education of college students.