| 中国电信公众客户营销渠道刍议 |
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| 引用本文： | 余永波.中国电信公众客户营销渠道刍议[J].重庆邮电学院学报(社会科学版),2006,18(1):30-33. |
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| 作者姓名： | 余永波 |
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| 作者单位： | 南京邮电大学管理工程系 南京210003 |
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| 摘 要： | 近年来,随着市场竞争的加剧公众客户的激增以及需求多样化的迫使,中国电信越来越重视通过公众客户营销渠道的建设来提升企业整体的服务水平。基于此,从市场细分的概念及公众客户定义的分析入手,论述了公众客户营销渠道建设的意义,阐释了公众客户营销渠道的现状和存在的问题,并提出了相应的策略。
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| 关 键 词： | 市场细分 公众客户 营销渠道 |
| 文章编号： | 1009-1289(2006)01-0030-04 |
| 修稿时间： | 2005年1月18日 |
My humble opinion on Public subscribers' distribution channel of China telecom |
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| YU Yong-bo.My humble opinion on Public subscribers'''' distribution channel of China telecom[J].Journal of Chongqing University of Posts and Telecommunications(Social Science Edition),2006,18(1):30-33. |
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| Authors: | YU Yong-bo |
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| Abstract: | In recent years,with the intensification of market competition,the instant growing of mass clients and the force of demand diversity,China telecom more and more highlights the construction of mass client channel to improve the whole service level of enterprises.From this aspect,beginning with the concept of market segmentation and the definition of mass client distribution channel,we discuss the meaning of constructing mass client distribution channel,elaborate the state and existing problems of mass client distribution channel and propose some relative strategies. |
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| Keywords: | market segmentation mass client distribution channel |
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