湖北省入境旅游客源分析与区域促销策略

文章对20年来湖北省入境旅游市场发育状况及特征作了大量的统计分析,据此对湖北入境旅游市场进行了区域定位和功能定位,并提出湖北入境旅游市场的开拓应侧重于树品牌、塑形象、推重点,着力恢复日本、台湾、港澳、东南亚等传统市场,深层次拓展欧美市场,有针对性地开发韩国、俄罗斯、东欧、中东市场的思路,指出了重点促销区域和分区开发促销的策略。

Analysis on Hubei Province's Overseas Tourist Sources and the Regional Sales Promotion

On the basis of analyzing almost20years'statistics of Hubei's overseas tourist source market development and its characteristics,the regional orientation and the function orientation of Hubei's overseas tourist market is shaped.It's proposed that the development of its overseas market should lay stress on setting its brand,modeling its image,putting forward its main points,should be trying to recover the tradition markets like Japan,Taiwan,Hong Kong,Macao and Southeast Asia,should be profoundly expanding European and American market,and should be pertinently developing the markets in South Korea,Russia,Eastern Europe and Middle East.The essay puts forward the key marketing areas and the strategy to promote according to different areas.