BELIEVABILITY AND THE PRESS

This study looks at believability ratings assigned to 39 newsorganizations and news personalities by a nationally representativesample of 2,104 adult men and women. The data provide threemajor findings about the believability of the American press,all of which, at least in part, tend to be at odds with muchof the conventional wisdom and some of the contemporary researchdealing with the credibility of the news media. First, the overwhelmingmajority of the general public believes most of what it hears,sees, or reads in the nation's press. Second, perceived "believability"of the news media is not closely related to those politicaland demographic variables that typically divide public opinionin America. Third, the public does "group" the news media interms of "believability," but the groupings do not equate withthe dichotomy usually drawn between television and print journalism.