包头市区售货员和顾客之间普通话与方言语码转换

出于调节与顾客的心理差距、避讳、标志售货员的身份地位等动机,售货员利用普通话与方言语码转换作为语言策略,进而说服顾客购买自己的商品。在包头这样的多方言地区,如果人们能熟练地掌握两种甚至更多的语码,就比别人多了一个交流的工具或谋生的策略。

Mandarin/Dialect Code-switching Between Salespersons and Customers in Baotou

With the motivations of adjusting the psychological differences with the customers,saving face,marking their status of being salespersons as well as other factors,the salespersons will use mandarin/dialect codeswitching as a language strategy to persuade the customers to purchase their goods.In the multilingual areas like in Baotou,people will have another tool of earning a living if they can grasp two or more language codes.