基于民间信仰文化的漳台旅游开发研究

漳州作为台湾的主要祖籍地,漳台两地民间信仰的神祇大多相同,具有共同性和从属性,这为双方旅游的合作和共同开发提供了良好的条件。但目前双方之间的旅游合作在市场开放程度、客源流动的自由度等方面仍有待提高,统筹规划、联合开发的格局尚未形成。漳州与台湾应以两岸共同的信仰文化为基础,实现两地的旅游对接,推动两地的旅游合作向纵深发展。民间信仰文化旅游也是维系两岸骨肉亲情、促进国家统一的重要桥梁和纽带。

A Research on the Development of Zhangzhou and Taiwan Tourism Based on Culture of Folk Belief

Zhangzhou,the main ancestral home of Taiwan residents,is closely connected to Taiwan by sea,and close in consanguinity.The gods in folk beliefs are similar between of Zhangzhou and Taiwan with similarities and dependent features,which offer a favorable basis to develop tourism in cooperation mutually.However,at present the degree in tourism cooperation,in market opening and in free flow of tourist source remains to be promoted,and a pattern of overall planning and joint development has not yet formed.It is proposed that Taiwan and Mainland achieve the smooth communication and cooperation in tourism on the basis of common beliefs.The tourism on the culture of folk beliefs is also important bridge and bond to maintain the kindred between the Strait,for promoting national unity.