| 基于建构主义理论的市场营销学教学尝试 |
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| 引用本文： | 吴见平.基于建构主义理论的市场营销学教学尝试[J].江苏科技大学学报(自然科学版),2004,4(1):84-86. |
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| 作者姓名： | 吴见平 |
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| 作者单位： | 华东船舶工业学院管理工程系 江苏镇江212003 |
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| 摘 要： | 构建新型课堂教学模式是高校课堂教学改革的热点问题。本文基于建构主义理论,对市场营销学的课堂教学设计、教学过程和教学方法提出看法及思考。
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| 关 键 词： | 建构主义 教学设计 教学过程 教学方法 |
| 文章编号： | 1009-7082(2004)01-0084-03 |
| 修稿时间： | 2003年1月16日 |
Teaching Experiment on Marketing Course Based on Constructivism |
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| WU Jian-ping.Teaching Experiment on Marketing Course Based on Constructivism[J].Jiangsu University of Science and Technology:Social Science Edition,2004,4(1):84-86. |
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| Authors: | WU Jian-ping |
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| Abstract: | It is a hot problerm of the reform of college classroom teaching to establish a new classroom teaching pattern.Based on constructivism, this paper puts forward some views on the marketing course teaching design, teaching process, and teaching method of colleges and universities. |
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| Keywords: | constructivism teaching design teaching process teaching method |
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