国产电视剧传播伦理的失范及纠偏对策

电视剧传播伦理平衡的原则包括传播伦理与社会责任相统一、经济效益与社会效益相统一。随着我国电视剧的市场化,我国电视剧传播伦理出现失范现象,主要表现为在热播的电视剧中充斥着暴力、犯罪、性的内容以及偶像剧对社会规范传播的不当示范,给社会带来了许多负面影响。借鉴韩剧传播伦理规范,结合实际,我国电视剧传播伦理的纠偏对策可从三方面入手:加强媒体自律,改进政府监督方式,提高受众媒介素养。

Anomie in Transmission Ethics of Domestic Television Serials and Countermeasures

The balance principles of TV serials transmission ethics include unification of transmission ethics and social responsibility,also of economic benefit and social benefit.With the marketization of domestic TV serials,there arises anomie in TV serials transmission ethics,which presents itself as violence,crime,sex filled in the serials as well as improper demonstration of idol serials in social norm transmission.As a result,lots of negative influences are brought about.Based on our reality and transmission ethical norms of Korean TV serials,countermeasures can be carried out in the following aspects: reinforcing self-discipline of mass media,improving government supervision,and enhancing receivers' qualities towards media.