The Triple Agenda of Presidential Debates |
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| Authors: | JACKSON-BEECK, MARILYN MEADOW, ROBERT G. |
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| Affiliation: | Department of Communication, and Research Associate to the Communication Research Center, Cleveland State University.Political Science and Acting Director of the Survey Research Center, University of Kentucky. An earlier version of this paper was presented to the Midwest Association for Public Opinion Research, Chicago, October 1977. The authors wish to thank the Institute for Appled Communication Studies for research support.Survey data in this paper were made available by the Roper Center and the Inter-University Consortium for Political and Social Research, via the University of Pennsylvania Social Science Data Center. Data for 1976 were originally collected by the Center for Political Studies of the Institute for Social Research, the University of Michigan,under a grant from the National Science Foundation. Neither the original collectors of the data nor the Consortium bear any responsibility for the analyses and interpretations presented here. |
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| Abstract: | ![]()
The authors find little support for the view that televisedpresidential debates address the public's primary politicalconcerns. Though candidates speak directly to the public, andthe public is represented by journalists who question the candidates,the research suggests that never the "three shall meet." Basedon (I) content analysisof the Brst 1960 and 1976 presidentialdebates and (2) secondary analysis of survey data (Gallup andCPS), candidates, journalists, and public appear to have theirown separate issue agendas. Survey data in this paper were madeavailable by the Roper Center and the Inter-University Consortiumfor Political and Social Research, via the University of PennsylvaniaSocialScienceData Center. Data for 1976 were originally collected by theCenter for Political Studies of the Institute for Social Research,the University of Michigan, under a grant from the NationalScience Foundation. Neither the originalcollectors of the datanor the Consortium bear any responsibility for the analysesand interpretations presented here. |
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