| 产品成熟期设计策略 |
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| 引用本文： | 张学东.产品成熟期设计策略[J].长春工程学院学报(社会科学版),2003,4(1):34-36. |
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| 作者姓名： | 张学东 |
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| 作者单位： | 江南大学,设计学院,无锡,214036 |
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| 摘 要： | 从产品生命周期理论出发 ,根据产品成熟期的消费者心理特点和行为规律 ,并结合在此时期设计人员的优势 ,探索了产品在成熟期的设计策略 ,以实现企业和产品的可持续发展
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| 关 键 词： | 设计策略 产品生命周期 成熟期 目标市场 |
| 文章编号： | 1009-8976(2003)01-0034-02 |
| 修稿时间： | 2002年11月18日 |
Design strategy in the mature period of products |
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| ZHANG Xue,dong.Design strategy in the mature period of products[J].Journal of Changchun Institute of Technology(Social Science Edition),2003,4(1):34-36. |
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| Authors: | ZHANG Xue dong |
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| Abstract: | According to the psychological characteristics and behavior rules of costumers' in the mature period from the theory of the cycle of products' life, the paper probes the design strategy of products in the mature period in order to realize the sustainable development for enterprises and its products combining with the advantage of its designers of this period. |
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| Keywords: | design strategy cycle of products' life mature period aiming market |
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