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Building successful strategic alliances |
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| Authors: | Peter Lorange Johan Roos Peggy Simcic Br nn |
| Affiliation: | 1 Peter Lorange is President at the Norwegian School of Management, Elias Smithsvei 15, Postboks 580, N-1301, Sandivka, Norway 2 Johan Roos is Assistant Professor at the Norwegian School of Management, Elias Smithsvei 15, Postboks 580, N-1301, Sandivka, Norway 3 Peggy Simcic Brønn is a Researcher at the Norwegian School of Management, Elias Smithsvei 15, Postboks 580, N-1301, Sandivka, Norway |
| Abstract: | In this paper we will discuss (1) why a firm would want to go into a strategic alliance, (2) the different types of alliance, and (3) guidelines to follow when forming an alliance. |
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